Design Research
Understanding the context of a product is critical for successful design. Peel takes a psychological approach to formal research and uses it to help you understand your customers, their behaviors, and their environments.
Some of our tools:
Ethnography
Discussion Groups
Task Analysis
Immersion
Projection
One-On-One Interview
Scenarios
Day-In-The-Life
Some of our tools:
Ethnography
Discussion Groups
Task Analysis
Immersion
Projection
One-On-One Interview
Scenarios
Day-In-The-Life
Translation
Visual vs Written. Left brain vs Right brain. Peel understands that everyone communicates differently. We translate findings into a visual language for designers, written guidelines for practitioners, and practical business results for our clients.
Evaluation
Releasing a product without adequate testing can create tremendous financial risk. Once an idea, concept, or product exists, Peel can help you to evaluate and improve it. Using ergonomic heuristics, concept evaluation, and usability testing, we can tell you how the product can be optimized to fit the user.
Strategy
Peel can help you find and communicate industry trends, analyze the competition, and solidify your direction in order to find the sweet spot for a product or service, and make it the best it can be.
Product and Interactive Design
Peel can help you to realize your concept. Using rendering, modeling, and prototyping, we can design and develop the product for you.
The user's interaction with the product is paramount. Peel can evaluate your current interface or design a new one for you that leaves the user wanting more.
The user's interaction with the product is paramount. Peel can evaluate your current interface or design a new one for you that leaves the user wanting more.
