(Ethnography, Observational Research, Discussion Groups , Deep Dive Interviews)
Watch what people do, hear what they say, and watch as they project their aspirations. Uncover insights and turn them into opportunities.
Find and communicate industry trends, analyze potential competition, and solidify direction.
Refine and bring concepts to life with sketches, renderings, models or manufacture-ready files.
Create sites that are beautiful, useful, and usable.
Learn how your target market accepts a concept, or compare directions in order to make informed business decisions.
Conduct a thorough expert evaluation of your product or interface to identify and avoid potential usability problems.
Evaluate a product or website with users to optimize user fit.