Imagine Change.
Uncover Possibilities.

Custom SERVICES designed to meet your goals

Our nuanced methods help you

Understand your Customers

Uncover Behaviors, Thoughts and Emotions
to Reveal Actionable Business Insights

Some of our methods
Ethnographic Research
Discussion Groups
In-Depth Interviews
Projective Techniques
Qualitative Discussion Boards 

Define Opportunities

Analyze Competition, identify Industry Trends,
and Solidify Strategic Direction

Some of our methods
Strategic Opportunity Definition
Competitive Analysis
Trend AND Market Research

Create Products with Purpose

Imagine Directions and Bring Concepts to Life

Some of our methods
Concept Generation
Prototyping
Information Architecture AND Wireframing
Digital and Physical Product Design

Optimize your Offering

Ensure your Offering is Useful, Usable and Aspirational

some of our methods
Concept Evaluation
Usability Testing
Heuristic Review
Ergonomic Testing

Communicate and Resonate

Engage customers through marketing AND messaging

SOME OF OUR METHODS
Storyboarding
Brand Positioning
Messaging Development AND Optimization

Peel is an extension of your team,
a partner to help you grow.